Fear of Loss

Fear of Loss

It is the biggest secret of marketing. Everyone has a big fear of loss. No one wants loss. Here we can use people’s minds by showing them scarcity about the offers and service.

I saw a lot of sites that use some tools to add the scarcity and show something like that “Offer will close in this day”. You can also watch this thing on Amazon and on some biggest eCommerce platforms. Now people using these secrets in their ads as well.

Let me give you one example

Just visit Udemy and 365 days they running some great offers on courses and price get up and down.

Always make a compact in your people’s minds about fear of loss and scarcity. If they didn’t take the action they will get a huge loss on this offer.

Human minds work similar only matters is they believe and have faith in your product and service then they easily grab the product and services.

Give them a small offer like if they will join you right now they will get a 30% additional bonus and this offer is available for only 30 minutes. Hurry Up

I have learned a lot of things about scarcity and fear of loss. Because I’m also bought products only and course from the great marketer. They always provide the value but before that, they create a scarcity moment and change my mindsets to grab it now. Just take the action now.

We can add some scarcity and make a moment of fear of loss that helps us to close the sales faster.